It seems like Apple is weaving it’s way into the fast these days.  As announced last year, NASCAR Media Group  is preparing for a transition to HD, which will include a move into a new 40,000-square-foot facility in Charlotte  North Carolina. The transition will also mark NASCAR Media Group’s move to an all Apple ProRes workflow.  NMG is the primary television production company for the sport of NASCAR, is using Macs and 16 AJA Kona 3 cards for ingesting the 150 hours of multi-camera footage shot at each race. An additional 18 Kona 3 cards are used for editing playback in NMG’s 10 edit bays, as well as to handle duplication and new media, and to support field operations for the NASCAR Sprint Cup Series and NASCAR Nationwide Series.  This polishes their existing DIVArchive System by adding this new Apple Interface. 

“Bringing DIVArchive and Apple together in a unified environment will make it easy for producers and editors working in Final Cut Pro to restore content from anywhere within the system including the datatape library,” said Jeff Lowe, managing director for media and broadcast technology at NASCAR Media Group. “The flexibility of DIVArchive and our close partnership with Front Porch Digital are key to simplifying our production process and helping to secure our valuable media assets while at the same time supporting higher quality new programming by giving our staff even easier access to thousands of hours of historic clips in our archive.”